I have spent years jumping from myspace, MSN messenger, to BBM, to Facebook, to Twitter, to Google+, to Youtube, to Soundcloud, to Bandcamp, and the never ending list goes on. The fact is, we are not in control of these places. At anytime the company could change its policies unfavourably to you (Facebook) close its doors and platform (MySpace), or sell to a larger company that re-designs the site to favour their profits (again Facebook). I didn't understand the importance of a personal website until recently.
How Do you get your music on the biggest TV shows, Podcasts and even Hollywood Movies? How about Video games, online videos, commercials and indie films? Connecting with the proper people can be a conduit to success and a pipeline to the proper people. Get your music licensed and start collecting some cheques, while on your deck.